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by devx 4646 days ago
Ironically, it was because of his disruption innovation theory why I thought immediately after I saw the iPhone that it's going to be disruptive for the whole smartphone industry, and also why I thought Nokia and RIM will be the last companies to adapt to the new smartphone world (which is exactly what happened).

I guess Clayton Christensen put too much focus on the "low-cost" part of the disruptive innovation, which I suppose does happen more often than that, but the way I see disruptive innovation is making some things "10x better" than before, and those things need to be things that the market wants, obviously, otherwise they're pointless.

In a way he was also right, just not about the iPhone - but about Android. Android is also disruptive to the iPhone, and it's more about the low-cost strategy than doing some things much better.

It's also helping noname OEM's create pretty quality devices for very low-cost, and Android has also disrupted paid operating systems like Windows Mobile, and even the desktop Windows, and continues to do it:

http://static5.businessinsider.com/image/523376fe69bedd1c3ec...

So maybe Clayton is ultimately right. The iPhone "changed the game", but it will be Android the one to reap most of the benefits from this "disruption".