[lfittl]

(author here)

Yeah - I'm not 100% happy with it either. Initially I had Exploration, which is really what I mean (you open up the floodgates and look quickly at a lot of different ideas, before zooming in on one).

But that sounded kind of quirky/confusing when used for comparing it with Execution, as in Execution vs Exploration.

And after all, Ideation is also a valid word to use in this context.