[angrycoder]

I don't know how Apple has the 'integrated experience' advantage. When I buy mp3's on Amazon I can download them to my PC, leave them in the cloud and stream them over the web, or download/stream them to any iOS or Android device using their cloud app. Apple gives me similar features, but only if I stay in the iOS/OSX ecosystem.

Last year, amazon put the mp3's for around 70% of the cd's I bought from them over the past 15 years into their cloud for free. When apple removed DRM from the iTunes store, they wanted me to pay over $300 to unlock my collection.

Amazon also lets me upload my own collection into their cloud and gives me the same streaming and download capacity across any device just as if I had bought the songs from them.

I don't see how Apple wins on price, features, or experience.

[testbro]

In a phrase: "does this just go into my iTunes then?". A large majority of Apple's customers presumably doesn't care about anything you mention, given by the simplicity of the iTunes model: you get music from the same place you listen to it and you put it on your iPod from there too.

The strategy of "few things, well executed" seems to be working fairly well too.