[zavulon]

The only reason selling to businesses is better, is that by buying your product, businesses will make more money - that's why they don't have a problem forking over $X, since it will help them make $X*Y, resulting in a net $ gain.

If you find a similar niche for consumers - i.e. sell something to consumers that will help them make more money they will pay for it. Alternatively, if it will help them get laid more, they will pay for it as well. If your consumer oriented software does anything else other than helping users make more money / get more/better sex, then your consumers will definitely be fickle.

[purplelobster]

Or perhaps something that can clearly save them money?

[mindcrime]

Alternatively, if it will help them get laid more, they will pay for it as well. If your consumer oriented software does anything else other than helping users make more money / get more/better sex, then your consumers will definitely be fickle.

Apropos:

http://www.jwz.org/doc/groupware.html

"Your "use case" should be, there's a 22 year old college student living in the dorms. How will this software get him laid?"