[nostromo]

We push HTML through AJAX to keep all of our templating centralized and consistent.

For a while we used templates for the container page, and then backbone and js templating for certain elements on the page. It can become the 2013 equivalent of spaghetti code if you're not careful.

Now, with HTML via AJAX, you have a clear separation of concerns. For example: the designer doesn't need a dev to make an HTML change, and the dev knows that there will be one place that controls how pages are rendered.