[Patrick_Devine]

I agree. It's kind of like interviewing a candidate. Typically you know in the first five minutes if they're going to work out or not. Put your good stuff up front. I'm not convinced most investors are necessarily going to be able to "tease out" that your company is great.

Of course, take this with a grain of salt, as I haven't raised a round yet (we haven't yet started). Even when I do, a sampling size of one is hardly empirical evidence either way.