[jeffasinger]

I spent a few months of my time selling to Restaurant owners. Most of them are afraid of technology. They are constantly being pushed to pay lots of money for expensive proprietary technology.

There tend to be two classes of them:

Far away owners. They come to the store once a week, handle some of the finances, but mostly, someone else manages the store. The owner puts in minimal effort, the manager has a hard time spending money to effect any changes

Owner/Operators. They're often cooking or other help around the restaurant. They work a ton of hours, and don't have time for much else. Many of them "don't do computers".

Neither of these groups is going to make their own website in most situations, unless they're relatively tech savvy. So they hire someone to do it, but then it never gets updated with menu and hour changes, specials and new technology.