[Mercutionario]

This is presented in a much harsher light, but you're exactly telling the story the way it happened for us.

We got completely blindsinded by the idea of a "big data product" and we quite naively replaced "product" by "trendy webapp with shiny charts" in our minds, whereas there is definitely the place for a technological product adressing those needs, but those are deep tech product paired with services because they require setup & maintenance etc... For instance our friends at infochimps do it really really well, and they're on a good path to a big data product.