Hacker News new | ask | show | jobs
by ZeroGravitas 4653 days ago
Hmm, reading that after the estimote pages makes it seem that the gigaom post is just guerrilla marketing for estimote, that's trying to hijack the Apple publicity.

Have Apple actually stated anything public other than the word "iBeacon"?

Googling around I just find the same rewritten PR material all about estimote, not iBeacon specifically.

1 comments

Hey, this is Jakub from Estimote.

We have been working on wireless Bluetooth Smart beacons long before Apple made it part of their Core Location API and called iBeacon.

If you would like to learn more about Apple iBeacon you could check it here: https://developer.apple.com/library/ios/documentation/CoreLo...

Our API and BLE beacons in general are explained here: http://www.estimote.com/api