[digibri]

Well, if people don't actively use the Apple products they've bought then by definition they won't be having a good experience with them. If they're not having a good experience with Apple products then not only have the engineers and designers at Apple failed, but there will be no excitement or "buzz" that will inspire the owners of Apple products to buy new Apple products (for themselves or others) or recommend existing Apple products to others.

So, I don't think that the talking point is "bull". I think it was a grossly oversimplification of their business/design strategy.

[ZeroGravitas]

It is "bull". The tablets are being bought and used mostly outside the US, primarily in Asia. If you compare global sales with US web usage you've got a mystery to explain because the figures don't match, which leads to theories like all Android tablets get bought and put in drawers.

If you look at web usage segmented by region it's clear that they're getting used roughly in line with installed base, which is higher for iOS tablets in the US than elsewhere:

http://www.tech-thoughts.net/2013/08/reality-android-tablet-...