The 5C is a very cheap phone, where cheap is $0 on a contract. That is the pricing that Apple is talking about right now, as the North American market is overwhelmingly driven by contracts.
The 5C is built cheap. It has old, high-yield silicon, a plastic case, and a small screen. It is almost certainly cheaper to manufacture than, for instance, a Nexus 4 (which, as much as Apple wants to criticize "junk", is one hell of a well built device for $199, no contract). Where Apple needs to compete with cheap I have every belief that they will do what is necessary with the pricing of the 5C.
I said it was built cheap. That has literally nothing to do with any other Apple phone, and your counterpoints are not counterpoints at all. Many competitor phones are coming with much more expensive 5"+ 1080p IPS screens.
My counterpoints are not counterpoints. You are coming off as a double-talker. You're asserting that the 5C is _built cheap_ because it has a small screen. I'm saying the screen is the same as all the other iPhones apple currently has on sale. Thus how can the "small screen" be an indication that the 5C is built cheap when it's the same screen as the most expensive iPhone?
The 5C is built cheap. It has old, high-yield silicon, a plastic case, and a small screen. It is almost certainly cheaper to manufacture than, for instance, a Nexus 4 (which, as much as Apple wants to criticize "junk", is one hell of a well built device for $199, no contract). Where Apple needs to compete with cheap I have every belief that they will do what is necessary with the pricing of the 5C.