| I appreciate what you're trying to say. People hire someone based on something shiny they see on Dribble, and they get something shallow and shiny as a result. However, in my case, there was actually a lot more thought about the feel I wanted to the logo to project than you give us credit for. My company is about making predictive modeling easy, for people who are non-programmers. I wanted a look that was friendly, accessible, futuristic and high tech. I did spend a long time explaining to Ty Wilkins, my designer, what my business was about, and the feel I wanted to project. We eventually decided that's we go with a mid-century "Tomorrowland" version of futuristic, as a way of combining the friendly with futuristic. The robot came out of that line of work. Since 50's robots were intelligent, it gets at prediction. I think if you showed it to people they would come up with words like friendly. Eventually, I changed the name of the website to be Predictobot, to have a stronger tie in with the logo. I did try hard not to be a back seat designer, since that's why I was hiring Ty. So the overall form of the robot is entirely his. The circle behind the antennas is to echo the '50's TV antennas. The orange is a warmer, friendlier color than more typical logo blues and greens. So maybe I'm being naive, but I do think that we went through a good process of thought, that led to a solution that fit the brief. It wasn't just "give me something that looks good". People do seem to connect with it. I don't hand out a single business card without getting a comment on how they like my logo. It represents what I wanted to project for my one person business. And I found Ty on Dribbble ;-). |