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I'd set up a page with some A/B testing scenarios if I were you and a bunch of analytics (Kissmetrics, Mixpanel, Google analytics, you name it) behind it. Each page tests a different sales message and requires a user action to proceed (a click to another page, or to add an item to a sales cart, etc). If you have different potential users (graphic designers, architects, etc) set up a bunch of those pages on the same site custom made for each market. This forms your initial sales funnel. Your users will vary depending on what the product is and nobody can tell you where to find the customer who would use your product better than some real testing. Once you have your funnel testing pages, you can start directing traffic from every source you know via custom urls. Tell your followers, spend $25 in ads on any platform you think fits: google ads, facebook, another channel, twitter, etc. and use the analytics to see how many people come back from each channel, and how many of them click through to your action step. Validate the channels that work best for you via the referal links and search keywords. Validate the sales pitch that works best via some the A/B page scenarios for each. Refine, polish, rinse, repeat. This is a standard process for anyone from lean startup methodology followers to Google execs. |