[chrismonsanto]

Justification for new logos seem to be given by placing the logo on a grid and using straight lines to show the relationship between the elements. We see it in this blog post, and we saw it for the Yahoo logo.

Serious question: what are these grids and lines supposed to show me? One would assume there would be intrinsic motivation for the lines chosen (such as a relationship to a simple mathematical object/idea). But to me the lines always look chosen to fit the design, instead of the design fitting the lines.

For example: http://www.bing.com/blogs/cfs-file.ashx/__key/communityserve...

How was this angle chosen for the lines? Why three of them? The lines are parallel, but are they meant to be slightly different distances from each other? If you drew a line in the opposite direction, but aligned it to the slant of the graphic, is that 'correct'?