[jmmcd]

"catalyze a shift in the world's thought paradigm" is the quote, so it sounds like you're the one who needs to be careful of language.

[thenomad]

Although isn't "thought paradigm" a tautology?

[dragonwriter]

No (nor is it an oxymoron, which I think is more relevant); a paradigm is a defining pattern, and quite including a pattern of action. Its frequently used in a way which implicitly references a pattern of thought, but its not redundant to make that explicit.

[thenomad]

Hmm, interesting. I've just checked the OED's definition, and it seems to mostly relate to thought - essentially, "paradigm" as "mental model".

However, the idea of an action paradigm is interesting - can you give an example of usage in that way?