[gmack]

Succeed or not in their stated goal, it could end up throwing off a lot of interesting science, assuming actual bio/neuro/genetic science is backed by the venture. Presumably all this enhanced by vast amounts of computational prowess, as well.

That said, there are a lot of questions about what the philosophical, cultural, sociological and political underpinnings and implications might be. Creating a friendly environment for discussing those could be a worthwhile exercise as well. For example, what is the interaction between individual wellbeing and longevity, and the quality of world in which you live? Perhaps it's a two-way street, a wholistic set of factors that includes social wellbeing in addition to medical health, taking for example the case of that Greek island with famously long-living people (Ikaria).

As someone said, it's not the years in your life, it's the life in your years.