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by thomasd
4654 days ago
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My first reaction was just like everyone else's. I thought this is a joke. "After just about every chat app minus WhatsApp have added stickers, plus the recent inclusion of them in Path, now a productivity app?" But it actually make a lot of sense. I think if you're already a Trello users, you're not the target market for this. Trello can be used in small families, among friends to help arrange things. Read: http://37signals.com/svn/posts/3546-how-we-the-kims-use-base... And this strikes right at the heart of it. It makes Trello less of a scary productivity app, and more of an everyday helper and organizer. |
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Definitely not a joke :)
But also not something you need to buy. We're working very hard to make sure everybody understands that Trello is free and will always be free.
With that, we have to make money to support the development and servers. Our ultimate goal is that the 1% of people who get the most value out of Trello will pay us, and that will collectively bring in enough money to pay for the whole operation.
The people getting the most value out of Trello are organizations, and super-fans.
The organizations pay us by buying Trello Business Class (https://trello.com/business-class), which gets them advanced administrative features that organizations like to have.
The super-fans are people who really just want a way of showing their love for Trello and supporting the company, and that's who Trello Gold is for. They show us some love by either (a) paying us or (b) referring friends to Trello, and in exchange we give them some cute stickers and board backgrounds and a little crown thing on your avatar so they can show all their friends how cool they are.
We actually thought of calling it "Trello Fan Club."
Either way, the long term goal remains to keep Trello 100% free, but still have a way where the 1% of people who get the most value out of it can pay us. For those 1% it's an easy sell. There are people running their businesses on Trello and they've told us that if we sold a brown paper bag called Trello Brown Paper Bag they would buy it, just to support the software they love and make sure it has a future.