[toofishes]

If it opened up "near" you, can you explain why delivery is fantastic news? I think I do grocery shopping different than most people living in the city that find these services useful. If a grocery store is five minutes away or on the walk home from the train, just-in-time shopping seems much more practical.

[rodly]

1. You're going to spend 15-30 minutes in a grocery store vs 5 minutes selecting items from a website

2. 30 minutes + travel time is worth more to me than $3.99

3. Not having to deal with finding the items in the grocery store is worth its own point

[timjahn]

It's more than just $3.99 extra. The food is marked up as well. The site live chat rep just told me to except groceries to be 10% more expensive via Instacart than if you shopped yourself.

I imagine it will be easy with things packaged goods, but when it comes to meat or fruit, you're hoping the personal shopper doesn't pick out some rotten fruit.

[hnriot]

I don't spend anything like 15-30 mins in Trader Joes. I know where the things I want are, I might sometimes spend time browsing the wines for something new, but this is no different that browsing the same online.

I just don't get the big deal, it seems like whining to me. It really isn't that big of a deal, you take your life so seriously that you can't spend a little time looking for food you might enjoy. Maybe it's because I'm European where we the attitude to food is different.