[Kejistan]

I'm not sure what its like in the UK, but where I'm at in the US there are two ISPs that service my area, and both offer very similar plans. "Change your damn ISP" only works if there is another ISP that offers something different in your area.

[dazzawazza]

Where I live in London I have access to close to 100 ISPs that will take my cash. Where my parents live in the sticks there are two. One is BT who have to provide them a service but it's severely restricted (in bandwidth terms) and the other is Demon who are respectable enough.

It's not the open market place the governments market models predict.

[kierank]

In the sticks everything goes through the expensive BT Ipstream product anyway.