[submarine]

Are you saying I let them use it for free, iron stuff out, and then ask them to pay to continue using the service?

I expect issues. The service has a pretty long, horizontal and vertical series of steps to complete. I don't know if I can make them pay what I expect and have them experience something awful.

[hsuresh]

Nope, actually do everything to get the first few to pay. Once you do that, you can at least be certain that there are people willing to pay for your service/product. You can focus on growing your customer base after your paying customers give you great feedback.

[submarine]

Seems like a bold move. I feel like if I tried doing that, I'd get requests for refunds and a lot of bad press. But I guess your point is that at least I'd have to learn why, and then fix that for my next trial.

[hsuresh]

Why do you think it is a bold move? Since you have a handful of customers in the beginning, things can never get out of control. Even if your customers don't like the service/product, you can still do something about it - you cannot do it if there are hundreds.