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by submarine
4665 days ago
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1) Selling to freelancers and small to mid companies.
Buying process? I'm trying to break into a really traditional marketplace. They haven't used new "stuff" in years. They also won't be seeking solutions to the problem I solve. Every last person I interviewed reacted in a "shit, I do waste time doing this. But what option do I have?" 2) I'm selling to designers. They're looking to spend less time on a boring but needed task in their workflow. How can I be seen by them? You mean to say, in an online sense? 3) I grew my mailing list with paid questionnaires (real life- put an ad in an online magazine) , cold calls, referalls, friends. |
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To me, that implies SEO is less likely to be a big payoff compared to paid advertising on subject-matter-relevant sites or publications. You need to work out where these designers "hang out", and how to get ads in front of them proposing your solution to them in an eye and mind-catching enough way. Maybe try advertising somewhere like SmashingMagazine – but carefully measure your costs and conversions, it's _very_ easy to spend way more pre conversion than your customer LTV if you aren't measuring things.
Another thing to consider, can you think of a bunch of keywords you could pay for (for example in Adwords/Adsense) or perhaps Facebook demographics you could target - which might let you get ads in front of designers while they're searching for information related to the existing solutions? I suspect finding keywords/demographics that convert at profitable rates is likely to be hard...