| > I'm not doubting that certain markets in major Asian cities have seen NFC rollouts. But I question a) the scale and b) the public reception. Indeed, since smart phones are still catching on in major markets in many Asian markets I am doubtful of how wide-spread NFC adoption actually can be. The strength of phone NFC seems to be that it's basically a "smart card on your phone," and smart cards as a payment method are extremely common in places like Tokyo, Hong Kong, etc., largely driven by their ubiquity in the form of mass-transit cards (Suica, Pasmo, Octopus, etc). Far more people have smart cards than have smartphones in these places, and so offering smart-card-compatible NFC functionality on phones seems a no-brainer. The result of this is that NFC-on-your-phone has worked for ages in Japan, on all types of phone ("smart" and otherwise, except the iphone), and as it uses a widespread existing infrastructure, there's no real issue with availability. In other words, NFC is not something that's dependent on smartphone popularity for success; rather smartphones with NFC are simply trying to take advantage of an existing successful system to become more popular. As for the question "do people use it?" I can't refer you to any "stories" but I can say that I personally see lots of people paying for stuff with their phone.... [The main issue with smartphones seems to be that the iphone doesn't support NFC, and lots of people have iphones...] |