[jonknee]

Google Analytics' reporting interface... Your visitors who haven't upgraded their browser will see have their page views collected and reported on.

[joshstrange]

This is the most important comment, the title is slightly misleading

> "As a note, we’ll of course continue to measure traffic from IE8 browsers to your website."

[EnderMB]

While this is an important distinction to make, I think that it doesn't understate the importance of this change.

I've worked for quite a few enterprise clients, and many of them are in offices working on old hardware and old software. The lucky ones get Windows 7, but I know plenty of people that are stuck on XP and IE8 (if they are lucky). Many of these users would love to use this Chrome or Firefox browser that every external company suggests, but their IT department won't let them install anything.

Now, if they can't view their Analytics reports without a modern browser, we'll start to see some changes.

It's a huge move, and should go a long way to getting these pesky users away from their legacy browsers and OS.