[professorplumb]

At first glance, the colorful layout (and the introductory tone of the first page) made me think this was a brochure page for a company specializing in CRO.

It's not - it's a comprehensive and detailed 12-chapter summary of best practices and techniques. Stick with it, it's worth a read.

To the implementors: you may want to make it more obvious it's a full course, with the chapter list (or at least next/previous) at the top or in a sidebar. (I of course missed the "Chapter 1" badge and chapter list link when scrolling through.) Great work!

[seanellis]

Thanks for suggestion. All that info is below fold. Agree it would help show depth to move it up.

[sharkweek]

kind of reminds me of this guide to CRO but this one uses mostly external resources as opposed to an all-encompassing guide:

http://www.simplybusiness.co.uk/microsites/guide-to-cro/

great work, super useful!