[magic5227]

Note to Box, please make your file formats plain html or something exportable.

I think it will take a leap of faith for a company to start creating all their docs on Box, vs Google Docs which has been around longer. I would feel better if I saw them stored in such a way that I wasn't afraid I was stuck with you forever.

Maybe you can create the first modern, open docs file format for the web. Maybe that's just html.

IE not .gdoc (.bdoc)

That is all to say, I'm not sure you can win this war on features or usability (vs Apple and Google) but you might be able to win with security + openness.