[bradleyland]

I came here to say something similar. If the best pitch of your value proposition is "The Next Generation of Web Development", you're not going to get far with developers. Developers want to know specifically how you're going to help them. I'd argue that the byline is a better core pitch: "Build products, not infrastructure". From that, I can at least get an idea of where I'm headed. Leading with "next generation" really puts me off.