HA... "Hey boss, I finished a feature that will allow Syrians to go to Twitter and voice their displeasure!". Boss: "Does it increase revenue?", You: "No.. it might increase traffic costs a bit though. But think about what this will do for democracy, human rights and freedom! doesn't that make you proud?" Boss: "You crazy"
Having been a part of similar conversations to this at Twitter, I can say with complete confidence that you are wrong. The "...in a way that makes us proud" part of that company value is taken very, very seriously.