[zippergz]

I welcome improvements in the iPhone flash, because there are cases in which I'm forced to use it. But the biggest problem is also the hardest to solve: the flash is too close to the lens. A flash right next to the lens will always look bad, no matter what you do. Being able to pivot and bounce it is even better, but just moving it a few inches away makes a big difference. Unfortunately, all of those things are fairly incompatible with the need to make phones that fit easily in peoples' pockets.

[plorkyeran]

Moving it a few inches away isn't inherently impossible, since you could put the flash at the other end of the phone from the lens. At the minimum it'd be a lot more awkward to use, though.