[ChristopherM]

I've wondered about this for the longest time, why not just embed the ads within the content so there's no way to "filter" it out? I've also thought that there is an opportunity for mobile ads, whenever the ads are blocked show a "default" built in ad. Sell these "default" ads to big companies as a block, for example Coca Cola. They never get tired of impressions, it's not like they need you to go to their website and look at an ad. Just seeing their logo reminds you of their product, and that's all they need to happen.