[dd36]

I should add: we will talk openly with people that we know and trust without a NDA but we are not going to walk around at a conference and spill the beans to strangers. They will be guarded conversations that remain in the realm of generalizations - and probably not even reveal our most exciting concepts.

Why don't stock traders tell other stock traders about positions they want to take before they've built their positions? Yes, I know the barriers are lower but unless you're enough down the road in building your product/position, why would you plant the seed of your idea in somebody else's mind?

I think the key qualifier is: have you done anything yet beyond come up with an idea? If you have not done anything but talk, then being secretive is pretty pointless. If your idea is in motion and will be to market sooner than later, talking about it openly is not a big deal.