[kyledilger]

Not all advertising is direct response (ie: looking at dollars in vs dollars out in specific advertising channels). There will always be a Coca-Cola or a P&G that care more about eyeballs than direct sales.

[chii]

yep - i think this is where the real dollars in advertising is to be made; namely, branding campaigns.

[sdoering]

I second that. Working for a publisher, I know, that it is most valuable for us, if any big brand covers our front page with a big eye-ball-grabbing-wallpaper.

That is, where the money is.