[namenotrequired]

Those companies are relevant to almost all of us because they're (at least partly) B2C. 42floors is B2B, they rely on lower quantities of customers that each pay more.

In other words, it's not that the majority of us are in the target audience of 42floors. But a large portion of the people they do want to target - people that want to or are starting a startup - do happen to be here. It's like precision vs. recall. That's why I believe HN is especially interesting to 42floors.

[benologist]

I don't think that's accurate at all. Startups are just a small subset of companies that require office space. On top of that startups looking for office space are an even smaller subset, and those who have founders or employees lurking on HN an additional step down the funnel. People who "want" to start a startup are even further removed from requiring office space. This is rounding error stuff.

The reason the companies I mentioned have actual and natural 'hn marketshare' isn't because they're b2c vs b2b (which is incorrect anyway), it's because they actually do provide tools, services, platforms etc that HN users in enormous numbers need/want/use.