You're right but let me tell you this:
Half of the visits the article got since publishing have bounced off after close to 2 seconds. Coincidence? It´s a shame but I do this too
You do what too? Conflating correlation with causation? We all do that at one point or another :)
Speed is no doubt important but it's only a part of the big picture. The site I'm maintaining has roughly 60% bounce rate. If I'm to take the "study" at face value, that means all of those bounces are due to 3+ sec load time. And if I somehow manage to bring that to 0.1 sec (preferably using Akamai's services), the bounce rate will magically go to 0%. Of course, that doesn't happen in the real world.
Btw, great article, thanks for taking the time to write it.
You do what too? Conflating correlation with causation? We all do that at one point or another :) Speed is no doubt important but it's only a part of the big picture. The site I'm maintaining has roughly 60% bounce rate. If I'm to take the "study" at face value, that means all of those bounces are due to 3+ sec load time. And if I somehow manage to bring that to 0.1 sec (preferably using Akamai's services), the bounce rate will magically go to 0%. Of course, that doesn't happen in the real world.
Btw, great article, thanks for taking the time to write it.