[clarky07]

perhaps. everyone assumed coming in to today that the "cheaper" version would hurt margins. Granted it was priced above expectations, I'm not sure it will have significantly higher margins.

[bryanlarsen]

I think it will have higher relative margins than the 5S but lower absolute margins than the 5S. But that's just a guess.

But what is relatively assured is that it will have substantially higher margins than the equivalent in their old strategy, a price reduced 5.

So it's quite likely that the introduction of the 5C will increase Apple's overall margins rather than decreasing it, as everybody expected.