[rodedwards]

To echo r00fus, Apple's visions are more tangible to the everyday consumer - or at least better elucidated. Apple is the master of "segmentation" - i.e.: identifying a pain point or desired experience, and building it. TouchID, for instance, solves a problem - passwords suck. "Here's a simple, frictionless way around it, that incidentally will be powering all of your apple-conduit payments inside of a year." That's a vision that relatable, easy to understand, etc., compared to something like glass which is much more "out there."

To put it another way, each apple feature is clearly tied to a consumer-relatable use case. Collections of features form pieces of apples vision, rolling up use cases into the "experiences" that they mentioned today.

[jkscm]

If TouchID is adopted by 95% of all user I wonder if iPhones will still be a worthy target for average thiefs?

I think you can't reset or jailbreak a locked even today.

[marknow]

Well said, and I agree that the TouchID will be something that resonates with many consumers.