[fearlessleader]

"...but Apple is adding a gold (or "champagne") color option for those of you who want to project an even greater air of affluence and privilege when you're poking at your hand-sized computer."

I just cant take this section seriously.

[tagabek]

That, and the color black now being "Space Grey".

[127001brewer]

My first impression is that the "gold" colored phone will be coveted by the more affluent foreign (as in, "outside the USA") customers.