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by patrickambron
4662 days ago
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Basically anything around 8% is considered very good. We spent ALOT of time optimizing our sign up flow. We did hundreds of usability tests. I think the key was making it clear what the product would do and why they needed to complete each step. We tweaked language until nobody in a usability test seemed confuse. We removed any step that people didn't actually need. We continue to focus on this. Even as we've grown we've maintained a free sign up rate of 15% |
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