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by trevin 4661 days ago
"Don't link to other sites or you'll improve their ranking. Link to mine instead" is pretty much what this site is saying.

This is why Google created rel="nofollow"[1] and if you are really worried about where you pass PageRank to it is a much better alternative than linking to some random 3rd party site while passing value back to them.

[1]https://support.google.com/webmasters/answer/96569?hl=en

1 comments

Since the Panda update everybody should be using rel="nofollow" on all outbound links, otherwise you risk getting knocked back to page 100 should any of the sites you ever link to trip a flag that leads google to classify them as a spammer.
Hence Google is probably going to end up ignoring nofollow
For what it's worth, there are many indications that using more than a few no-follow links on your website 1) hurts your SEO standing, and 2) still passes Link Juice to the external website (just slightly less than its do-follow counterpart).

This happened after Google discovered that people were abusing no-follow - by trying to hoard the website's weight and not sharing it with anybody.

You should definitely not rel="nofollow" all outbound links. Do it to sites that have a risk of becoming a spam site maybe, but a quality site usually doesn't become a spam site overnight and you'll do more harm than good to yourself adding by rel="nofollow" to every single outbound link. Google wants you to link out to quality sites so you don't need to nofollow those.
I thought Panda worked the other way around by penalizing the linked site, not the site that's linking.