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by ieatpaste
6221 days ago
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How about a pc inkjet printer? They can actually be hooked up to the nice touchscreen ones you see at restaurants. If size/perception is an issue, why not try a small photo-printer such as the new Polaroid PoGo. Also, as a side note, Starbucks might not be the best fit since it's a relatively low-price-point commodity. Both previous examples were high-price-point, luxury experiences, which would benefit from 1) the lack of a bad reaction 2) receipt as a marketing tool since you create worth through creating a souvenir. Starbucks on the other hand, would only benefit through the latter, where you create worth through impressions (kind of like those annoying magazine signup forms). This is actually not helpful since Starbucks doesn't need any more impressions due to their many stores, and when you throw them away from the back seat of your car, you'll indirectly attribute the brand to junk. It would be nice to see online services mimic retail merchandising techniques. |
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No offense, but your second paragraph is way too long for a comment.