[w1ntermute]

Horrible name - please change it. People are going to have no idea how to pronounce that. Just because you were able to get a 5 character .com domain name doesn't mean you should use it for your new venture.

[wahsd]

ummm ... trust? I didn't find it that difficult. What does Facebook tell us about its service? Reminds me of a perpetrator log, which, I guess it has kind of revealed itself as with revelations that facebook is essentially a mass surveillance dossier system.

But I get your point, it will need some marketing to get people to understand what it is all about. But it's not like we knew what Twitter was at first. Did we?

[w1ntermute]

> But I get your point

No, you don't. It's not a matter of understanding the meaning, it's a matter of pronunciation.

[byoung2]

I guessed "tryst", but with a pun on RSS

[mpowers]

It's ending up either trust or tryst. Kind of like GIF vs. JIF. That said, we'd have probably half the mainstream press coverage without that name.