[benmathes]

I worked at RockYou.com in its heyday, which was when we had the #1 app on facebook, Superwall.

Superwall used exactly one of the strategies outlined in this article: Fix one of the pain points on a platform. The platform was Facebook, the pain point was sharing images and videos with your friends.

Facebook decided that sharing images and videos with your friends was a good idea, perhaps because they saw our success with it.

Superwall died. Rockyou pivoted into something totally different. A couple down-rounds of funding (I think).

"Take on the pain points of a platform" is usually referred to as "Don't try to beat the platform at being the platform".

[coryl]

Eh, that's the catch with building on platforms. Live by the sword, die by the sword.