[DenisM]

Consider a change in perspective - instead of asking "how can I make Humble Bundle model stick with my target audience", ask yourself "what can I do for my target audience that generates obvious value?". Hang out with the bands, hang out with the listeners, keep looking for other important players (labels, radio stations, venue managers, event organizers, government employees driving "persevere out culture" type of programs, politicians who are focusing on culture, etc).

If you spend enough time with the crowd and keep an open mind about it you are guaranteed to find something you can add to the table.