[rdl]

Another interesting market for bespoke vs made-to-measure vs off the rack might be concealed carry. It is more of an issue for belts, and then kind of a toss up for pants and shirts. Unless you just go with skin tight clothing, it can be done with regular clothing now, but ccw and undercover people will spend a lot of money. It is a huge issue for women, though. (I know I'd probably never spend $80 on a regular belt, but I bought 3 without a second thought as gun belts, and I've bought $300 jackets for ccw or technical/outdoor use but unless it is a suit from ww chan, wouldn't spend it on regular clothing.)

People with physical deformities (what is a more polite way to say this?) could also be a market.

[jontang]

Yes, we have been approached by folks with physical disabilities that need custom solutions. We have been looking into that.

[rdl]

Another market where this might be awesome is corporate gifts. I also wouldn't buy a $115 polo shirt for myself, but I probably would consider it as a gift (as long as I could put my branding or message on the gift certificate, and ideally in the packaging of the actual shirt.)

[jontang]

Great point. And yes, we have been building our corporate business and decorating shirts with corporate logos.