[7Figures2Commas]

I suppose I'm Vastrm's target customer. I love polos and have a closet full of $100+ polos to prove it.

This said, I'm not really drawn to the offering:

1. I personally don't have a problem with fit. Many brands already offer different options (i.e. classic, slim, ultra-slim) and I'd find it hard to believe that there is a large number of individuals in the target market who can't find a brand that offers a satisfactory fit. If you're interested in wearing attractive, comfortable clothing, identifying the brands and fits that you like really isn't a big deal. And once you've done this, you generally don't need to revisit.

2. This isn't a suit. I have little interest in spending time designing a polo or seeking a more "perfect" fit for casualwear. Vastrm seems far less efficient than "take a trip to the mall."

3. I wouldn't consider myself a label snob, but the label and visible branding that often accompanies it is always reasonably going to be a part of the value proposition when it comes to clothing.

[jontang]

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