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by robertnealan
4665 days ago
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@jontang - First off I'll be the first positive voice in that there's quite possibly a niche of people crazy enough to pay $90+ for a polo shirt. That niche isn't likely going to be myself or in general the people here on HN, but it doesn't mean it doesn't exist. Regarding all the criticism/feedback that people are providing here - take it to heart. No, really - TAKE IT TO HEART. Reading through the list of comments it seems like everyone is providing similar criticisms (specifically that they'd never pay that much for a shirt and that they don't like the association with Warby Parker). While it's only natural to try to defend your position, I'd say really try to dig in and ask, "Is there a reason everyone is saying the same things or are they just misunderstanding my business?" If the latter, realize that this isn't a "People just don't understand us" issue like some type of angsty teenager, it's a flaw in how Vastrm is marketing itself and how potential customers see the potential benefit. This isn't something to be taken lightly and dismissed, this is something that has killed countless great businesses. Everything aside - I don't really like polo shirts to begin with, but I wish you the best of luck. |
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Slide 1/2 - Both slides push "New Designer Collections". What does that even mean? If Vastrm is positioning itself as high quality custom polos then everything on the site should speak to that level of quality and be recognizable as "designerware" by the Vastrm brand, not just because you say it's part of a designer collection."
Slide 3 - It's a decent idea in that it pushes something that I'm going to assume is unique about your brand (the woven collar), but I still have no idea what that means or how it's going to benefit me.
Slide 4 - vCool fabric? I don't particularly care that my shirt has "moisture wicking" fabric, I care that it's high quality, comfortable, and is going to help me look damn good.
Slide 5 - This is your entire business! Why in the hell is it the last slide? Less than 10% of people will ever stick around to see the last slide and it's the most important one you've got. The imagery itself leaves something to be desired, but designing my own shirt is one of the biggest selling point for Vastrm.
The thirds columns below are decent but aren't that convincing (first one is the best of the bunch but needs to be shown on an actual model showing how damn good of a fit it really is). What are these details that make it a luxury shirt? Why is the call to action on the video "Learn More" instead of "Watch the Video" or something more specific to its content?
The "Home Try On Program" block is again one of the most important parts of your business (it's risk free! Try it on and send what you don't like back!), and it's at the bottom of the page. Sell this idea!
Also, your 100 years of history looks great! This tells me your company has a story, a history. This is the type of BS that people love to know is there (even if they dont' bother reading the page) - that you're not some big chain retailer but a small business with a family history that's sticking it to "The Man".
The actual product grid pages look decent, but the single product pages are overwhelming me with an accordion of options. I understand the idea is allowing people to customize their shirt, but I'd have to click at least 20 different times to open/select each option and then add the product to cart.
Make it responsive!
Obligatory Plug - I'm an SF based web designer/front-end developer with experience doing responsive Magento stores for clients.