[danpalmer]

Being in the UK I haven't had the chance to use Warby Parker, but I have used "Glasses Online" which is our equivalent from what I've heard (home try-on, good range, very good prices).

Looking at Vastrm, apart from the home try-on it doesn't appear to be the same thing at all? The whole point (I thought) of the glasses retailers is getting great quality at realistic prices rather than prices that have been over inflated by the glasses monopoly that exists.

Vastrm on the other hand sells what look like good quality clothes at the same massively inflated fashion prices that other retailers sell at. $95 for a polo shirt? I'd expect more like $35 as a 'surprising' price.

TLDR; I was quoted £140 ($220) for a pair of glasses, I went to the UK equivalent of Warby Parker and got nicer ones for £60... and they were 'buy one get one free', so essentially £30 a pair. That's the sort of 'surprise' that Vastrm needs to create, and $95 polo shirts aren't going to do that.

[jontang]

Our value is not being a low cost leader. Our value is in getting people into shirts that fit perfectly. We hope to get our pricing down as we find efficiencies in the mfr and supply chain process. We are making one unit at a time. Not and easy problem to solve on the back end nor a cheap solution. But we are still on par with brands like Ralph Lauren, Hugo Boss, Fred Perry, Sunspel... And are less expensive than Armani, Varvatos, Zegna, etc...

[danpalmer]

Ok, fair enough if that's the market you're going for, but I don't consider it to be the same market as Warby Parker and equivalents as they emphasise the price as being an important factor.

[jontang]

Agreed.