[larrys]

Didn't realize you were the founder.

In addition to my comments on your company name you should consider including a label of sorts somewhere on your shirt as a branding element (needs to be visible even if it hangs from the front or the tail). It doesn't have to be ala Polo or Tommy (over the chest) but there should be something to let people know that the product is yours.

Also I'm sure you have researched this but my gut says $100 is not the same as $98 in terms of consumer perception.

[biot]

Please, no labels. Or if there are visible labels (beyond something small, tasteful, and discreet) have an option to remove them. I'd even pay a little extra for that option.

[jontang]

Thanks larrys. Greatly appreciate your thoughts and insights!