[jontang]

Our customers aren't buying an off the rack shirt here. We are sending sizing templates for people to try on. They then go back to our site to determine any adjustments to their sizing profile (adding length to shirt or shortening a sleeve, or tapering the waist, etc). We then go ahead and make a one of kind size and fit for that customer based on their unique body type.

[sritch]

Warby Parker's value proposition isn't in a custom product, it's in having a product free of massive markup. Not sure where you are see the relationship between the two.