[larrys]

Since naming is my thing I will add that the choice of vastrm as a name is horrible.

An invented word is fine but it should either relate to the product or at least be memorable and easy to pass along by mention. Especially for a consumer product which is marketed in part on a web site.

I don't know how to pronounce "vastrm" is it "vastrem" or "vastrim" or? ... and even if I did I'd have to spell it for someone since it's not close to being a word. It's a hack essentially.

Once again, they are, after all, selling to consumers.

[rdl]

vastrm makes me think of "rm *", actually. Which would be an awesome name for a document retention/destruction company.

[larrys]

Not only that but it made me think of "vasectomy" oddly enough.

Document destruction/retention: "rm"

but document retention "mv".

That's a great business by the way (destruction and document scanning). Destruction much easier though.

[ukd1]

Vastrim AFAIK