[Dilan]

Just by having your product on Dragons Den you agree to giving them 5% of the company irrespective if there is an investment made or not.

[stevejalim]

Really? That's partly a surprise, given the public nature of the BBC, yet also not a surprise, given the value of the airtime one gets, even with a lame duck of an idea.

Got a link/reference for this 5%? If not, how did you learn of this?

[mistermann]

I don't have a link but I'm pretty certain I've read that elsewhere as well from a pretty trustworthy source. It's not terribly unreasonable, but does seem a bit....predatory(?)

[steveplace]

I had a friend that had his company on "Shark Tank." The 5% can be either equity or just based off sales.

[mathattack]

That seems like an investment in advertising, more than looking for a free investor. In this case, it's more economically feasible for the small potatoes firm than the big fish. 5% of a firm worth 20K - that's $1000 for a ton of advertising. 5% for a firm with traction work 20 million - no way!

[booruguru]

I thought that was just for Shark Tank...I can't see how a government broadcaster (CBC or BBC) would be able to get away with that.